New Year, New Product Updates! Get deeper industry insights with our new project industry feature! 🎉

We have some amazing news to kick off the new year! We're launching some super helpful features that will make your social media analytics experience.

1. Project Industry

This update lets you assign an industry classification to your entire project.

Project Industry is an innovative concept that fundamentally transforms how you organize and analyze your content strategies.

💡Benefits:

• Understand industry benchmarks and content pillars more effectively

• Enhance AI content recommendations with industry-specific insights

• Compare performance against accurate industry metrics

• Develop content strategies based on industry best practices

• View project data within your industry's context

• Organize projects by industry classification

• Maintain industry alignment across all project elements

✌️Functionality:

• Once you set the project industry, all profiles within that project will automatically share the same industry classification

• You can change the industry at any time. If the industry that was automatically set is incorrect, you can select an industry that best fits your needs. This means that all the project profiles will inherit the selected industry.

2. NEW: Free YouTube Engagement Rate Calculator

Want instant insights for any YouTube channel? Our new calculator delivers quick engagement rates right in your browser. Perfect for analyzing competitors or potential collaborators. 🎉

3. Instagram Deprecation

Instagram has deprecated several metrics from its API, limiting data accessibility for users and third-party platforms. Users relying on these metrics for performance analysis must adjust their strategies.

Post level metrics:

Carousel posts and occasional standard video posts are impacted. Reels remain unaffected.

• video views

Profile level metrics:

• email contacts

• profile views

• profile email link clicks

• email link clicks

More details can be found here: https://developers.facebook.com/docs/instagram-platform/changelog